MIL OSI – Source: Heart Foundation – Press Release/Statement
Headline: Stars come out to play for World Smokefree Day 2014
The video featured some well-known and familiar kiwi faces, including Shortland Street stars, Cameron Jones, Beth Allen and Pua Magasiva, popular RnB musician Pieter T, radio personality and comedian Dave Fane, as well as popular Vodafone Warrior, Manu Vatuvei. Each star was given a whiteboard in the shape of a heart and asked to write their personal reason for choosing to be smokefree. Responses ranged from humorous through to very personal and serious.
Designed to reach a bigger youth audience, the video offered a different perspective on the benefits of not smoking in the first place, and at the same time worked to help those who currently smoke to choose to be smokefree as well. By seeing their heroes on the small screen, it’s hoped that young viewers would be inspired to not take up smoking in the first place, or to stop smoking at once.
The video was shared on the Facebook pages of Shortland Street, Flava radio station and the Heart Foundation (HF) and was well received. It reached over 31,000 people on the Heart Foundation page alone!
World Smokefree Day may have been and gone but it’s never too late to quit.
Read other stories in the Pacific Heart to Heart June 2014 newsletter
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